Associations between protestant work ethic and multilevel marketing participation and financial outcomes.

Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may speak directly to people who strongly endorse Protestant work ethic (PWE), making them more inclined toward MLM participation, and financial outcomes associated with that participation.

The association between political identity centrality and cancelling proclivity.

Augmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of "cancellation" - that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, traditional media. We are the first to examine individual difference predictors of cancelling proclivity. We explore the relationship between a novel individual difference, political identity centrality (the extent to which one's political identity [e.