What Patterns in Online Classified Puppy Advertisements Can Tell Us about the Current UK Puppy Trade.

The UK online puppy trade has rapidly outgrown the current legislation, aided by the anonymity provided by classified advertisement platforms. In an effort to meet increased demand, some unregulated and regulated breeders may have employed practices that negatively impact canine welfare. A paucity of up-to-date empirical data, necessary to characterise the scale and nature of this industry, makes intervention challenging.