Serious Illness Communication Tool for Palliative Care Fellows: Development, Implementation, and Lessons Learned.

Learning expert communication skills is a core educational goal within palliative care training, yet there are few communication-based educational tools specifically designed for specialty-trained palliative care providers. To develop and implement a tool to facilitate effective learning of serious illness communication for hospice and palliative medicine fellows. A novel formative assessment tool was developed within the UCLA Palliative Care Fellowship program, and utilized throughout the academic year on a weekly basis.

Direct-to-consumer Marketing to People with Hemophilia.

Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.