To move or not to move while on campus: Examining the influence of others.

Objective: To examine the influence of dynamic and trending descriptive norms on increasing physical activity and decreasing the sedentary behaviors of university students while on campus.

Participants: One-hundred fifty-six university students from a Canadian university completed this study.

Methods: Participants were randomly assigned to receive one of four online messages containing normative information about the on-campus behavior of university students.