The difficult balance between entertainment and education: a qualitative evaluation of a Dutch health-promoting documentary series.

The development, content and potential health promoting effect of the Dutch documentary series, Voor dik & dun ("For thick and thin") were investigated. This series was based on the entertainment-education (EE) strategy and designed to prevent overweight. Qualitative data were collected from three perspectives: those involved in the program development (in-depth interviews), health communication scientists (in-depth interviews), and viewers (focus groups).