Body ideals for heterosexual romantic partners: gender and sociocultural influences.

In the present study, heterosexual college women (N=327) and men (N=160) were asked about their body type preferences for (hypothetical) romantic partners. Participants chose a particular silhouette value as ideal for a romantic partner, and rated how important it was to them for their partner to have this ideal body type. Men placed more importance on the body silhouette they chose for a partner than women did, and men's importance ratings were positively associated with the rated sexual permissiveness of their peer group and their total media use.