Communication within online platforms supported by chatbots requires algorithms, language processing methods, and an effective visual representation. These are crucial elements for increasing user engagement and making communication more akin to natural conversation. Chatbots compete with other graphic elements within websites or applications, and thus attracting a user's attention is a challenge even before the actual conversation begins.
View Article and Find Full Text PDFPeople are exposed to information from different sources whether or not such exposure is desired. Due to a limited ability to process information, only parts of the messages may be absorbed, and other parts may be ignored. Repeated stimuli lead to lower responses due to the learning process and the habituation effect.
View Article and Find Full Text PDFWhen reading interesting content or searching for information on a website, the appearance of a pop-up advertisement in the middle of the screen is perceived as irritating by a recipient. Interrupted cognitive processes are considered unwanted by the user but desired by advertising providers. Diverting visual attention away from the main content is intended to focus the user on the appeared disruptive content.
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