Three experiments tested how communicating attributes of initially liked or disliked groups might create more extreme attitudes. We gave non-neutral participants information about previously unknown groups and asked them to write social media posts describing the group to others. Participants who wrote social media posts to friends (Experiment 1, = 332) or undecided strangers (Experiments 2 and 3, s = 113 and 816) exaggerated and elaborated on initial information, subsequently reporting more extreme attitudes.
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