Association of moral values with vaccine hesitancy.

Clusters of unvaccinated children are particularly susceptible to outbreaks of vaccine-preventable disease . Existing messaging interventions demonstrate short-term success, but some may backfire and worsen vaccine hesitancy . Values-based messages appeal to core morality, which influences the attitudes individuals then have on topics like vaccination .

Goal preference shapes confrontations of sexism.

Although most women assume they would confront sexism, assertive responses are rare. We test whether women's preference for respect or liking during interpersonal interactions explains this surprising tendency. Women report preferring respect relative to liking after being asked sexist, compared with inappropriate, questions during a virtual job interview (Study 1, n = 149).