Extrinsic attributes that drive consumer purchase of block mozzarella.

Consumer demand for cheese continues to increase with mozzarella being one of the primary cheeses in the US The objective of this study was to understand the impact of extrinsic attributes on consumer desires for block mozzarella cheese. An online survey was conducted with mozzarella consumers (n = 437). Adaptive Choice-Based Conjoint (ACBC) and Kano modeling were utilized to determine the importance of attributes applicable to block mozzarella.

Consumer perception of Cheddar cheese color.

The color of Cheddar cheese in the United States is influenced by many factors, primarily the amount of annatto added as a colorant. The US Food and Drug Administration is currently reviewing its definition of the term "natural" on food labels, which may result in the use of colorants being restricted in natural cheeses. The objective of this study was to evaluate how consumers perceive Cheddar cheese color to better understand how changes to legislation surrounding colorants in natural Cheddar cheese may affect consumption.