The goal of the present study was to identify whether children recognize the gender stereotypes prevalent within the increasingly popular princess, prince, and superhero characters. Interviews with 126 children from the northeast region of the Unites States (3-11 years old) indicated that children recognized the gender-typed personality traits of princesses, princes, and superheroes, with older children holding more gender-typed cognitions about the characters. Children's own-schemas (i.
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