The effects of anti-speeding advertisements on the simulated driving behaviour of young drivers.

Recent examinations of road safety communications, including anti-speeding advertisements, have considered the differential effects of positive and negative emotional appeals on driver behaviour. However, empirical evaluations of anti-speeding messages have largely relied on measures of viewers' reported intentions to comply with speed limits and the self-reported driving behaviour of viewers post-exposure, which might not be indicative of the direct effects that these messages have on real-world driving behaviour. The current research constitutes a first empirical evaluation of different real-world anti-speeding advertisements, as measured by their effects on young drivers' speeding behaviour, using a driving simulator.

Differential effects of traffic sign stimuli upon speeding in school zones following a traffic light interruption.

Motorists whose journey has been interrupted by signalized traffic intersections in school zones resume their journey at a faster vehicle speed than motorists who have not been required to stop. Introducing a flashing "check speed" sign 70m after the traffic intersections counteracts this interruptive effect. The present study examined which aspects of a reminder sign are responsible for reducing the speeding behavior of interrupted motorists.

Speeding in school zones: violation or lapse in prospective memory?

Inappropriate speed is a causal factor in around one third of fatal accidents (OECD/ECMT, 2006). But are drivers always consciously responsible for their speeding behavior? Two studies are reported which show that an interruption to a journey, caused by stopping at a red traffic light, can result in failure to resume the speed of travel prior to the interruption (Study 1). In Study 2 we showed that the addition of a reminder cue could offset this interruption.

Self-control in honeybees.

Self-control means choosing a large delayed reward over a small immediate reward; impulsiveness is its opposite. The metabolic hypothesis states that the amount of self-control across species correlates negatively with metabolic rate (Tobin & Logue, 1994). Foraging honeybees have high metabolic rates; the metabolic hypothesis would predict little self-control in bees.