Parents' evaluation of media ratings a decade after the television ratings were introduced.

Objective: The 3 national studies reported here were designed to find out how satisfied parents are with media rating systems, how regularly they use them, and what types of information they ideally would like to have.

Methods: Parents (n=745, study 1; n=768, study 2; n=769, study 3) were surveyed nationally by independent research firms. Studies 1 and 2 were conducted by Harris Interactive, and study 3 was conducted by Research Now.