What type of information is trusted by whom? A multilevel analysis of the stability of the information source-trust association for blood transfusion.

Background: It has been suggested that transfusion information from scientific sources (vs. popular sources) is seen as more trustworthy and that interventions should consider using scientific styles. Before such suggestions can be implemented, it is necessary to know if this science source-trust link is observed across different sociodemographic groups and psychological characteristics.