Social Media in Health Care: How Close Is Too Close?

Social media use is increasing personally and professionally across numerous industries worldwide. The purpose of this article is to explore the utilization of social media in the health care field; specifically, how the treatment of a physician's Facebook friends would differ from that of a patient the physician did not know prior to treatment. While there are several benefits that come with incorporating social media into health care, as well as into the physician-patient relationship, there are also immense risks.