The sneaker industry is continuing to expand at a fast rate and will be worth over USD 120 billion in the next few years. This is, in part due to social media and online retailers building hype around releases of limited-edition sneakers, which are usually collaborations between well-known global icons and footwear companies. These limited-edition sneakers are typically released in low quantities using an online raffle system, meaning only a few people can get their hands on them.
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