Publications by authors named "Joseph Poore"

Providing consumers with product-specific environmental impact information for food products (ecolabels) may promote more sustainable purchasing, needed to meet global environmental targets. This UK study (N = 1051 participants) investigated the effectiveness of different ecolabels using an experimental online supermarket platform, comparing three labels against control (no label). Significant reductions were found in the environmental impact score (EIS) for all labels compared to control (labels presented: values for four environmental indicators [-3.

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The vast majority of the food we eat comes from land-based agriculture, but recent technological advances in agriculture and food technology offer the prospect of producing food using substantially less or even virtually no land. For example, indoor vertical farming can achieve very high yields of certain crops with a very small area footprint, and some foods can be synthesized from inorganic precursors in industrial facilities. Animal-based foods require substantial land per unit of protein or per calorie and switching to alternatives could reduce demand for some types of agricultural land.

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Article Synopsis
  • Providing ecolabels that show the environmental impact of food products can encourage consumers to make more sustainable purchasing decisions.
  • Two studies in the UK tested different ecolabel designs using an online supermarket, with significant findings indicating that all labels led to reductions in the environmental impact score (EIS) compared to no label at all.
  • While most label designs were effective, green globes that emphasized 'better' products did not show a significant impact, suggesting that how information is presented matters in promoting sustainability.
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Objective: To analyse the health and environmental implications of adopting national food based dietary guidelines (FBDGs) at a national level and compared with global health and environmental targets.

Design: Modelling study.

Setting: 85 countries.

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