Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy.

This paper examines the intention to use m-commerce in low-income consumers in Ecuador by expanding the original unified theory of acceptance and use of technology (UTAUT2) model to include the trust and perceived security constructs. A total of 344 Ecuadorians were surveyed according to the following criteria: 1) had made at least one purchase through their mobile device in the last month and, 2) belonged to the low and medium-low socioeconomic segment of the selected country. The results showed that facilitating conditions, hedonic motivation, habit, and perceived trust significantly and positively predict the intention to use m-commerce.