We investigated the impact of the colour of football outfits on localising football players and on the results of football matches. Two studies were conducted: an experimental study examining the effects of outfit colour on the assessment of the positions of computer-animated football players in a video set-up (study 1) and a retrospective study on professional football clubs' performances dependent on their outfit colours (study 2). The studies were conducted with 18 human volunteers aged 15-18 years (study 1) and league results from 10 professional European football teams over 17 years (1995-2013) (study 2).
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