Exploring Social Media Group Use Among Breastfeeding Mothers: Qualitative Analysis.

Background: Breastfeeding is well known as the optimal source of nutrition for the first year of life. However, suboptimal exclusively breastfeeding rates in the United States are still prevalent. Given the extent of social media use and the accessibility of this type of peer-to-peer support, the role of social networking sites in enabling and supporting breastfeeding mothers needs to be further explored.

Utilization of online focus groups to include mothers: A use-case design, reflection, and recommendations.

Advances in technology over the past decade have allowed unique methodologies to emerge, enabling the engagement of hard-to-reach populations on sensitive topics in a way that was before thought not possible with traditional face-to-face modalities. This study aimed to use online focus group discussions (FGDs) to explore breastfeeding mothers' use of social media. Results indicate participants had a positive experience with online FGDs, and almost all preferred this method to traditional face-to-face focus groups.

Factors influencing evaluations of web site information.

This study investigated the effect of first-person and third-person perceptions of web site information. Responses from a telephone survey of 226 participants in a stratified random sample indicated that (1) most participants had higher evaluations for television news than for news received on the Internet; (2) a third-person effect was present in that most respondents generally thought that other people found the Internet easier to use than they did, and that other people were more likely to believe Internet information and trust the sources of Internet information than they would. Also, (3), evaluations of information on a particular web site could be increased by providing links to other web sites on the same topic.