Examining the Priority Heuristic in Conditions of Resource Need Levels.

Within the domain of risky decision making, there are a number of predictive models which are consistent with the hypothesis that human minds are molded for specific behavioral patterns based on environmental cues. Two models are the priority heuristic and risk sensitive foraging. Using a modified version of the traditional risky choice gambles paradigm, a study was designed to tease apart specific predictions made by each of these two models.

MySpace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites.

The increased use of the Internet as a new tool in communication has changed the way people interact. This fact is even more evident in the recent development and use of friend-networking sites. However, no research has evaluated these sites and their impact on college students.