Memorable messages about genes and health: implications for direct-to-consumer marketing of genetic tests and therapies.

The era of genomic health care introduces new realities into decision-making about the prevention and treatment of disease. Despite this reality, relatively little is known about lay audience recollection of images and messages about genes and health, or their perceptions about the role of genetics research for health, and what diseases are inherited. Participants (N=482) responded to three open-ended thought-listing tasks to consider these issues.

Postoperative imaging of the pituitary gland.

Imaging often plays an important role in the management of patients who have been surgically treated for pituitary disease. The primary goals of the radiologist are to recognize normal postoperative findings, to distinguish iatrogenic changes in the sella and surrounding regions from residual tumor, and to detect surgical or therapy-related complications when apparent on imaging. Accurate assessment of the postoperative pituitary region requires an understanding of the normal sellar anatomy and of the common neurosurgical techniques applied to this region and familiarity with the appearance of this region in both the acute postoperative setting and also upon subsequent subacute and later examinations.