The aim of the study was to explore the potential of a timed word association task to generate detailed insights into the perception of Glasgow city and its people which could inform destination and brand marketing. Destination marketers have a challenge to convey the tourist destination image to attract and satisfy the expectations of its visitors. Yet destination perceptions are often the result of multiple tourist visitor experiences at a location, neglecting the voice of the resident.
View Article and Find Full Text PDFA new approach has been developed to analyze synthetic polymers via electrospray ionization mass spectrometry. Ion/molecule reactions, a unique feature of trapping instruments such as quadrupole ion trap mass spectrometers, can be used to chemically deconvolute the molecular mass distribution of polymers from the charge-state distribution generated by electrospray ionization. The reaction involves stripping charge from multiply charged oligomers to reduce the number of charge states.
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