Positive- and negative peer modelling effects on young children's consumption of novel blue foods.

Objective: The effects of positive- and negative peer modelling on children's consumption of a novel blue food, presented in each of four snack meals during an "activity" day, were evaluated. It was predicted that: (i) novel food consumption would increase after positive modelling, but decrease after negative modelling; (ii) modelling effects would generalise to a second novel blue food when participants were alone when they ate their snack; (iii) that positive modelling would reverse the effects of negative modelling.

Design: A mixed design was employed with random assignment to either Groups A, B, or C (equal numbers of males and females per group).