Purpose: The purpose of this paper is to explore the demand-side factors that influence the inbound medical tourists' (MTs) decision to travel abroad for medical treatment/surgery.
Design/methodology/approach: The researchers conducted thematic analysis of in-depth interviews in India with 24 foreign MTs' to generate the themes, identify factors and propose a model with hypothesis for future quantitative survey.
Findings: The findings conclude that patients ranked in ascending order less waiting time for surgery, healthcare quality and accreditation, staff/surgeons expertise, healthcare information, hospital facilities and services, patient safety, travel risk, surgical costs and holiday opportunity as important factors that influence the decision to travel abroad for medical treatment/surgery.