Vividness of visual imagery and social desirable responding: correlations of the vividness of visual imagery questionnaire with the balanced inventory of desirable responding and the Marlowe-Crowne scale.

Correlational research investigating the relationship between scores on self-report imagery questionnaires and measures of social desirable responding has shown only a weak association. However, researchers have argued that this research may have underestimated the size of the relationship because it relied primarily on the Marlowe-Crowne scale (MC; Crowne & Marlowe, Journal of Consulting Psychology, 24, 349-354, 1960), which loads primarily on the least relevant form of social desirable responding for this particular context, the moralistic bias. Here we report the analysis of data correlating the Vividness of Visual Imagery Questionnaire (VVIQ; Marks, Journal of Mental Imagery, 19, 153-166, 1973) with the Balanced Inventory of Desirable Responding (BIDR; Paulhus, 2002) and the MC scale under anonymous testing conditions.