Publications by authors named "Joanne Sau-Ching Yim"

Perceived usefulness and perceived ease of use constitute important belief factors when technology adoption decisions are made within a non-mandatory setting. This paper investigated the role played by psychological ownership in shaping teachers' beliefs about using a cloud-based virtual learning environment (VLE). Psychological ownership is increasingly becoming a relevant phenomenon in technology adoption research, where people can feel psychologically attached to a particular technology.

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