The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions.

The research presented in this article examines the relationship between consumer perceptions that a food package is responsible (sustainable) and consumers' intention to purchase the product that it contains. On the basis of the relevant literature, a conceptual model is proposed where this relationship is hypothesized to be mediated by two variables: the product's perceived naturalness and healthiness. A first study was conducted with the objective of developing a scale with good psychometric properties to measure the perceived naturalness of a food product.

Sex and cultural differences in the acceptance of functional foods: a comparison of American, Canadian, and French college students.

Objective: Functional foods (FF)--foods containing nutritional supplements in addition to natural nutrients--have an increasing presence in the marketplace. Expanding on previous research, the authors investigated college students' acceptance of FF.

Participants: In September--March 2004, 811 undergraduates in Canada, the United States, and France participated in the study.