Today, when nanotechnological innovation, in particular, faces stringent regulations, the question arises concerning a tool that can quantify individual interventions and thus complement current knowledge in the diffusion theory of innovation. This paper examines the complex nature of innovation diffusion in a rapidly evolving technological environment. The research presents current knowledge in the field linking diffusion of innovation theory and the basic epidemiological model of SIR (Susceptible, Infected, Recovered).
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