Regretful bites: Exploring the influence of anthropomorphized food on children's food choices and consumption.

Anthropomorphizing food is a prevalent marketing technique, particularly for children; however, its impact on their choices and consumption remains largely unexplored. We conducted two experiments to investigate how anthropomorphism affects food choices and consumption in four- and five-year-old children. In Study 1 (within-subjects design, N = 72), children were shown both anthropomorphized and non-anthropomorphized cookies and given a plastic coin.