Within nature-based tourism research, authenticity has received a great deal of attention in relation to existential authenticity and in examining the authenticity of experiences. Yet very little research exists that explores the ways in which tourists perceive wildlife as more or less authentic, as objects in nature-based tourism discourses. This qualitative case study research explores visitors' perspectives in relation to polar bear tourism in Churchill, Manitoba (in situ) and at the Assiniboine Park Zoo's 'Journey to Churchill' exhibit (ex situ) in Winnipeg, Manitoba.
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