Can the Participation in Quality Certification of Agricultural Products Drive the Green Production Transition?

The green production transition in agriculture is all about the quality of agricultural products at the source of production. Whether the product quality certification can accelerate the green production transition in agriculture is an issue of concern. We have measured the degree of green production transition of kiwifruit growers using a finite mixture model in this paper, and use research data from the main kiwifruit production areas in Shaanxi and Sichuan provinces to verify the impact of conducting product quality certification on the green production transition of kiwifruit growers.