Watching eyes effect: the impact of imagined eyes on prosocial behavior and satisfactions in the dictator game.

The concept of the watching eyes effect suggests that the presence of eye or eye-like cues can influence individual altruistic behavior. However, few studies have investigated the effects of imagined eyes on altruistic behaviors and the psychological measures of dictators and recipients in the dictator game. This study used a 2 (Presentation Mode: Imagined/Visual) 2 (Cue Type: Eye/Flower) between-subject design and measured the effects of recipients' psychological variables and the communication texts between the dictator and the recipient.