Are Instagram Gym Advertisements Working Out? An Experimental Study of Model Body-Size and Slogan-Type.

Previous health communication research has demonstrated the negative psychological and health effects of depicting thin-sized models in mass media advertisements including on social media sites such as Instagram. However, gym advertisements are one common source for the presentation of lean and thin-sized models on Instagram. Therefore, the current study guided by social comparison theory and signaling theory aimed to experimentally examine the effect of thin-sized models relative to plus-sized models as well as slogan-type (health and wellness versus physique-based) on women's appearance comparison, body satisfaction, perceived gym fit, and intentions to join the gym.

Experimental Effects of Viewing Thin and Plus-Size Models in Objectifying and Empowering Contexts on Instagram.

To counter the negative effects of viewing unrealistically thin and attractive models in beauty and fashion advertisements, some companies depict women with larger bodies in their advertisement campaigns. Previous experimental evidence suggests women may feel more satisfied with their own bodies immediately after viewing advertisements featuring these models. The current study aimed to extend these findings by examining the moderating role of trait body discrepancies and the presence of objectifying advertising slogans in advertisements.

Instagram Unfiltered: Exploring Associations of Body Image Satisfaction, Instagram #Selfie Posting, and Negative Romantic Relationship Outcomes.

The purpose of this study was to examine the predictors and consequences associated with Instagram selfie posting. Thus, this study explored whether body image satisfaction predicts Instagram selfie posting and whether Instagram selfie posting is then associated with Instagram-related conflict and negative romantic relationship outcomes. A total of 420 Instagram users aged 18 to 62 years (M = 29.