Business analytics approach to artificial intelligence.

Artificial Intelligence has become an essential element for strengthening the business fabric. The advances obtained in recent years as a result of the incorporation of technology for the improvement of productive activities and the positioning of companies in the markets are remarkable. Hence, the purpose of this paper is to analyze the origin, evolution and development of business analytics (BA) and its relationship with Artificial Intelligence (AI); from the conceptualization, evolution and identification of the main characteristics and research areas of AI and BA, as well as research conducted and published in journals indexed in Scopus between 2002 and 2022.