What Color Is Your Anger? Assessing Color-Emotion Pairings in English Speakers.

Do English-speakers think about as "red" and as "blue"? Some theories of emotion suggests that color(s)-like other biologically-derived signals- should be reliably paired with an emotion, and that colors should differentiate across emotions. We assessed consistency and specificity for color-emotion pairings among English-speaking adults. In study 1, participants ( = 73) completed an online survey in which they could select up to three colors from 23 colored swatches (varying hue, saturation, and light) for each of ten emotion words.