Consumer Preferences for Cured Meat Products from the Autochthonous Black Slavonian Pig.

This study investigated the attitudes of Croatian consumers regarding their preferences for cured meat products from the Black Slavonian Pig. The survey was conducted on a sample of 410 consumers who completed an online survey about their consumption habits, knowledge about the pig breed, and socio-demographic characteristics. In this study, the independent samples -test and ANOVA were conducted to determine the significant differences between the most important attributes in the purchase of cured Black Slavonian Pig products and the socio-demographic characteristics, consumption, and purchase habits of the respondents.

Consumers' Preference for the Consumption of the Fresh Black Slavonian Pig's Meat.

There are limited data on Croatian consumers' preferences and willingness to pay for fresh meat from the Black Slavonian pig. The survey was conducted on a sample of = 410 Croatian consumers, using a hypothetical choice experiment to examine how food attributes and information treatment influence consumers' decisions regarding fresh ham meat of the Black Slavonian pig. The hypothetical choice experiment was conducted using fresh boneless pork ham with three attributes (price, colour and geographical information) as the focuses of the product.