Sweetpotato cultivation: characteristics, constraints and preferred traits of producers and consumers in Côte d'Ivoire.

Background: In an environment where the adoption of improved varieties resulting from plant breeding programs is limited, it is essential to identify end-user preferences beforehand. A participatory survey was conducted in eight localities in Korhogo and Bouaké regions (central and northern Cote d'Ivoire respectively) to identify producers' preferences and increase the adoption of improved varieties. The study involved 160 producers and consumers through focus group discussions and individual interviews.