Is ancestry, not natron, an explanation for fair haired children in Greco-Roman Egypt?

In an examination of three unwrapped mummified children from the Graeco-Roman Period of ancient Egypt there was an unexpected finding of fair hair. In the majority of unwrapped ancient Egyptian mummified bodies the hair was not fair but rather dark brown or black. To determine if exposure to natron during the mummification process was responsible for the fair hair color an experiment was carried out to partially replicate the environment in which bodies were desiccated.

The advantage of CT scans and 3D visualizations in the analysis of three child mummies from the Graeco-Roman Period.

Three child mummies from the Graeco-Roman Period (332 BCE - c. 395 CE) were examined using CT scans and 3D visualizations generated with Vitrea 2 and MIMICS graphic workstations with the aim of comparing the results with previous X-ray examinations performed by Dawson and Gray in 1968. Although the previous analyses reported that the children had been excerebrated and eviscerated, no evidence of incisions or breaches of the cranial cavity were found; 3D visualizations were generated showing the brain and the internal organs to be in situ.

The value of CT imaging of Horus in determining the method of mummification and the sex of the mummy.

Introduction: Radiology was used to determine the sex of a child mummy who had conflicting records based on two different translations of a name written in a section of papyrus inserted into the mummy wrappings and also to determine the type of mummification used to preserve the body.

Methods: Ancient texts of Herodotus and Diodorus Siculus were consulted for references to mummification, and Nicholson Museum records provided details of the mummy which was examined at Central Sydney Imaging using Toshiba Aquilion 64 CT machine (Toshiba Medical Systems Corporation, Tochigi, Japan). The original CT scan data were loaded into a Vitrea 2 (Vital Images, Minnetonka, MN, USA) workstation at the Victorian Institute of Forensic Medicine, Melbourne, Australia, for further study.

Getting the focus right: New Zealand baby boomers and advertisements for glasses.

Although baby boomers constitute an attractive market segment in terms of spending power and size, they have been largely ignored and/or misunderstood by advertisers. This article presents the results of qualitative research into New Zealand baby boomers' responses to advertisements for glasses as a specific health-related product. Key themes emphasize an advertisement's "relate-ability"; the use of "real" characters; the importance of narrative in engaging the viewer; and the standout design elements of information intensity, humor, and point of difference.

Perceptions of glasses as a health care product: a pilot study of New Zealand baby boomers.

Marketers have been slow to customize their strategies for the influential consumer segment of aging baby boomers. This qualitative research provides insights on New Zealand baby boomers' perceptions of glasses as a health care product. Appearance was a dominant theme; status was not a major concern, although style and fashion were.