Mother natural: Motivations and associations for consuming natural foods.

Natural is perceived as innately positive and is a widely sought-after attribute in food products. The natural food industry continues to grow in response to rising consumer demand. This qualitative study explored mothers' motivations for purchasing and consuming natural food products for themselves and their families.

Effect of different children's menu labeling designs on family purchases.

The majority of labeling studies at restaurants have focused on adults, not children, and utilized cross-sectional data with one menu labeling design, typically calorie information. The aim of this longitudinal study was to examine the effect of three different menu labeling designs for children's meals on total calories and fat selected by families. Each menu was implemented for 2months.