Rapid growth in the availability of behavioral big data (BBD) has outpaced the speed of updates to ethical research codes and regulation of data privacy and human subjects' data collection, storage, and use. The introduction of the European Union's (EU's) General Data Protection Regulation (GDPR) in May 2018 will have far-reaching effects on data scientists and researchers who use BBD, not only in the EU, but around the world. Consequently, many companies are struggling to comply with the Regulation.
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