Publications by authors named "Jan Andre Koch"

The classification of red meat as "probably carcinogenic" and processed meat as "carcinogenic" was followed by pleas to place warning labels, akin to those used for tobacco products, onto meat products. These labels educate people about the health risks associated with the target behavior and are typically accompanied by graphic imagery that elicits disgust (e.g.

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Two prominently discussed sustainable food alternatives-lab-meat and edible insects-elicit disgust among consumers, thereby preventing acceptance. While providing prospective consumers with more information on, for instance, the environmental benefits of lab-meat has shown some success in increasing consumer acceptance, we argue that the disgust response-the main barrier to the societal acceptance of these foods-is not addressed. This is, we argue, because disgust is not the result of misperceptions (e.

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