From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants.

In today's marketing landscape, consumer demand for eco-friendly products is on the rise, yet the psychological factors that encourage green purchasing intentions remain unclear. To address this research gap, the current study builds on Social Identity Theory to explore the role of social influence and sustainability consciousness in shaping customers' green purchase intentions. Data were collected through a survey of 406 customers at Saudi Arabian upscale restaurants and analyzed using structural equation modeling.

Customer engagement in the digital age: a review and research agenda.

With the emergence of digital era, practitioners and academicians alike aim at comprehending how companies might facilitate customer engagement. Acknowledging its significance, this study presents a concise review of some recent online customer engagement studies to highlight key research themes that are yet to be enthusiastically uncovered. Doing so, this study is expected to serve as a stepping stone in affording an enhanced understanding of where the area of customer engagement is heading towards and which areas merit deeper scholarly investigation, thereby reflecting its academic significance.