What's in a Name? The Hidden Historical Ideologies Embedded in the Black and African American Racial Labels.

History can inconspicuously repeat itself through words and language. We explored the association between the "Black" and "African American" racial labels and the ideologies of the historical movements within which they gained prominence (Civil Rights and Black Power, respectively). Two content analyses and two preregistered experimental studies ( = 1,204 White American adults) show that the associations between "Black" and "bias and discrimination" and between "African American" and "civil rights and equality" are evident in images, op-eds, and perceptions of organizations.