Publications by authors named "James Stevens-Cutler"
Article Synopsis
- Parental provision of alcohol to minors is linked to negative outcomes, necessitating public health campaigns to address this issue through different messaging strategies.
- This study compared a fear-based campaign with a first-person narrative campaign to see which was more effective in changing parents' intentions to provide alcohol to their children.
- Both campaigns were successful in reducing intentions to supply alcohol, with varying effectiveness based on parents’ demographics, suggesting that tailored approaches are essential for future campaigns aimed at different parent groups.
Introduction: Public awareness of the alcohol-cancer link is low. Provision of this information could reduce alcohol consumption and related harms. The Spread campaign is a multi-media education campaign implemented in Western Australia to inform people about the carcinogenic properties of alcohol and associated harms.
View Article and Find Full Text PDFBackground: The Western Australian LiveLighter® program has implemented a series of mass media advertising campaigns that aim to encourage adults to achieve and maintain a healthy weight through healthy behaviours. This study aimed to assess the cost-effectiveness of the LiveLighter® campaign in preventing obesity-related ill health in the Western Australian population from the health sector perspective.
Methods: Campaign effectiveness (delivered over 12 months) was estimated from a meta-analysis of two cohort studies that surveyed a representative sample of the Western Australian population aged 25-49 years on discretionary food consumption one month pre- and one month post-campaign.