Synopsis of recent research by authors named "James J Zhang"
- James J Zhang's research focuses on the intersection of sports management and consumer behavior, particularly analyzing factors that affect profitability and consumption patterns in sports settings, such as live event streaming and women's professional basketball.
- His studies employ various theoretical frameworks, including Stimulus-Organism-Response (SOR) theory, to explore consumer motivations and the impact of service quality on customer satisfaction in health-fitness clubs and sporting events.
- Zhang's research also examines broader public health implications, including corporate social responsibility in the sports lottery sector and the relationship between sports spectatorship and health benefits among participants.
