Reducing avoidable hospital readmissions effectively: a statewide campaign.

Background: The Reducing Avoidable Readmissions Effectively (RARE) Campaign was designed to engage hospitals and care providers in Minnesota across the continuum of care to prevent avoidable hospital readmissions within 30 days of hospital discharge.

Methods: Support for hospitals was provided on a one-on-one basis by a RARE resource consultant, as well as through the campaign website and a monthly newsletter. Hospitals had the opportunity to participate in any of three learning collaboratives-Care Transitions Intervention, Project RED (ReEngineered Discharge), or SAFE Transitions of Care.