E-Media Use and Preferences for Physical Activity and Public Health Information: Results of a Web-Based Survey.

Context: As social media (eg, Twitter) continues to gain widespread popularity, health research and practice organizations may consider combining it with other electronic media (e-media) channels (eg, Web sites, e-newsletters) within their communication plans. However, little is known about added benefits of using social media when trying to reach public health audiences about physical activity.

Objective: Learn about current use and preference for e-media communication channels among physical activity researchers and practitioners.