Publications by authors named "Jacob Hornik"
Marketing science embraces a wider variety of data types and measurement tools necessary for strategy, research, and applied decision making. Managing the marketing data generated by internet of things (IoT) sensors and actuators is one of the biggest challenges faced by marketing managers when deploying an IoT system. This short note shows how traditional cloud-based IoT systems are challenged by the large scale, heterogeneity, and high latency witnessed in some cloud ecosystems.
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- The study explores the concept of gluckschmerz, which is the negative emotion people experience when they hear about others' successes, contrasting with the usual tendency to be pleased by others’ achievements.
- Researchers conducted two studies using both qualitative and quantitative approaches to understand this atypical reaction.
- Findings indicate that gluckschmerz can lead consumers to share negative narratives online, even when the information itself is positive, resulting in negative word-of-mouth and online backlash despite the original positive content.