The relative effectiveness of conditioning one or two attributes to a brand.

Attribute conditioning refers to the phenomenon that target stimuli acquire specific attributes by pairing them with stimuli possessing these attributes. We apply attribute conditioning to a marketing context where brands are often displayed with stimuli possessing semantic attributes to establish brand-attribute associations. In particular, we examine whether it is more effective from a brand image perspective to associate a brand with only one attribute, two related attributes, or two unrelated attributes.

A Field Test of Opportunities for Teen Dating Violence Disclosure in School-Based Relationship Education Programs.

School-based relationship education programs offer an opportunity to identify youth who are experiencing teen dating violence (TDV), support their safety, and connect them with individualized services or referrals. However, no research has tested the feasibility or accuracy of approaches to create opportunities for TDV disclosure in the context of school-based programs. The current study presents the results of a field test comparing three tools used to provide opportunities for TDV disclosure (two questionnaire-style tools and one universal education discussion guide).

Types of Partner Violence in Couples Affected by Incarceration: Applying Johnson's Typology to Understand the Couple-level Context for Violence.

In prior research, samples of incarcerated and reentering men and their partners report partner violence at roughly 10 times the frequency found in the general population. The relationship dynamics underlying these experiences remain poorly understood. Addressing this gap and expanding prior applications of Johnson's typology in other populations-which typically rely on survey data alone and include reports from just one member of a couple-we applied latent class analysis with dyadic survey data from 1,112 couples to identify types of partner violence in couples affected by incarceration.